Troo Organics believes in creating a world of better tomorrows through community, technology and pure foods. They support better health with socially conscious wellness solutions. Our first product is a certified organic whole-food prenatal multivitamin. It’s now available for pre-order on Indiegogo until February 13th.

Chief Hopester and Troo Organics founder, Justin Root, handed the @TrooOrganics Instagram handle over to Christine McFaul, Creative Hopester and Instagram extraordinaire. In just two months the Instagram following went from 5 followers to over 4,000.

A clean look
One of the first ideas that came to life for the Instagram account was creating a clean look by adding white borders to the photos being posted on the account. With the use of several different photo editing apps we were able to create stunning visuals.

#TrooStories
The Troo Organics team came up with the idea of having Moms and Dads share their insight about becoming parents. The #TrooStories hashtag was born and used with circular shaped photos that stream down the Instagram page.

We get by with a little help from our friends
Most of Troo Organics photos are reposts from other users. We always ask permission before posting and give a shout-out and photo credit to the original user. Adding user generated content to your Instagram account is a fantastic way of generating engagement with your audience, and people love to see their posts “regrammed”.

Indiegogo BIG Square
To make a BIG statement on our Instagram be published a 3×3 block of posts to make a large square with our Indiegogo launch date. We published the 9 posts at 3am to try and reduce the feed-take-over issue. Each row of three describes Troo Organics specific health benefits, what differentiates the brand from competitors, and attributes of the organic multivitamin.